In the Real Estate industry the old adage that the top three drivers of performance are “Location, Location, and Location” has never been more true than today. Using big data like traffic patterns, demographics, and consumer spending levels collected directly from individuals’ bank accounts, we can:

Identify underserved locations to add new developments.

We do this by analyzing location data to determine where potential users of new developments are located and how far they are typically willing to travel. With that information, we can see which neighbourhoods can accommodate those constraints and of those neighbourhoods that can, which neighbourhoods have the purchasing power (as determined by transaction data and personal account data) currently and into the future

Drive visitation levels at your property higher and increase return on investment.

We do this by identifying customer segmentation at a client’s property and from there determining customer demographics, shopping habits, and media viewership. We can then inform advertising strategies using that data.

Optimize your portfolio to the highest value uses and capture market share from competitors.

We do this by identifying customer segmentation at a client’s competitor property and comparing it to the client’s locations. From there we determine customer demographics, shopping habits, and media viewership. We can then inform advertising strategies using that data and benchmark performance of a client’s locations against competitors week over week or month over month. This will show the effectiveness of advertising strategies for different demographics.

Reconfigure locations to suit new demand in your area.

With the ongoing changes in our economy due to Covid and digitization, many retail locations are underperforming. With location data and credit card transactions, merchants can determine which of their competitor strategies are successful and to which demographics. A client’s strategies can then be adjusted to sell what the marketplace demands.